Made in Italy specialist

The difficult interpretation of simplicity.

Mainly focused on the basis of the "normcore" style made up of everyday garments, comfortable, practical, with neutral colors that are never too flashy, basic garments and never too tight-fitting, the Renato Borzatta collections do not hide some interference from different styles, with some garment that allows you to express a certain type of "free eccentricity" even in the routine of daily life.

The Renato Borzatta collections meet those looking for a "personal style" that goes far beyond simple appearance and without "frills", those looking for something that comes from within, as a more intimate expression of their personality.

Renato Borzatta - Personal History

The exaltation of simplicity.

The meticulously calculated interference of those who love to process data.

The creativity of those who have always recognized in any form of art, the maximum expression of freedom and communication.

The prudence of those who do not like to appear, in constant contrast with the tenacity of those who love to constantly undertake new roads, new paths and new projects.

Pampered by the peace and unforgettable landscapes of the splendid setting of the much-loved Lake Como, he literally takes his first steps among silk and fine fabrics.

The grandfather's company, a leader in the production and marketing of scarves and fashion accessories, was not only a safe haven where one could play climbing among the rags of the warehouse every day immediately after school but was, in fact, the origin of a creative path that is still evolving daily to this day.

Technical studies, a passion for IT and business management, do not deviate from the path traced in youth, on the contrary, they strengthen stimuli and convictions, finding application in the first work experiences.

Over a decade in the luxury tie industry, they consolidate knowledge and experience with fabrics, designs, fashion, logistics and trade.

Colors, variations and combinations seem to become the epicenter of everyday life, hence the in-depth study on sensations and emotional impact that they can have, used in the right way, on the right product.

Inexorable, at this point, encounter and falling in love with the subtle arts of marketing and communication.

"Influencing behaviors, making the product desirable and the public desirous."

This will become a fundamental and new starting point.

Of great importance is his creativity applied in PTO, where he well combines all his skills and previous experiences. Innovative is the initiative to lend his creativity to this specific sector that appreciates his contribution with the assignment of the prestigious PETRARCA award of the PTO.

The inexhaustible need to continue studying, growing and doing business, brings with it a necessary pinch of madness and resourcefulness that lead him to radically innovate the stylistic approach of a clothing manufacturing company in the technical-sports sector. The collaboration with important commercial partners grows, until becoming a technical sponsor of several teams in many categories, operating in 14 different sports.

Thanks to technological and managerial innovations, and to a renewed artistic flair, this experience allows him to acquire ever new stylistic skills by analyzing and developing new models, shapes and geometries.

In parallel, TTPs - Temporary Target Projects are born. Temporary projects, with deadlines and well-defined objectives.

Among these, the organization of a collective exhibition with artists of all kinds (painters, sculptors and tattoo artists), gave life to the itshirt project, still today considered by the artists who took part in it, a visionary experience, whose aim was (through the sale of t-shirts designed with their works) to provide scholarships for deserving students of art institutes.

Project recently redefined in the new TTP whtcollection which, with a new collection of leather goods, renews the product range but maintains the ultimate goal of conveying art, communication and feelings.

Today, an entrepreneur, author, trainer and consultant in the fields of IT, business strategy, incentives, sales and marketing, he continues his search for every form of expression of "free and complicit simplicity".

Fashion and accessory collections have always wanted to be free from prejudice, simple in appearance and accomplices of a longing inner well-being.

Convinced that "Free and complicit simplicity" cannot be just an ideal or an artistic expression, but also and above all concreteness, built with facts, relationships, people and empathy, hence the controversial and sometimes controversial decision to entrust the distribution of the exclusive fashion clothing collection only to physical retailers.